You’re juggling donors, board reports, program updates, and maybe three different calendars. When it’s finally time to review your next batch of social media content, the last thing you want is a back-and-forth that eats up another afternoon.
We get it. You’re not here to play email tag. You’re here to move your mission forward. So let’s make this easy.
Giving feedback on social media posts shouldn’t feel like another to-do. But when it’s too vague or too brief, we risk missing the mark. That means more edits, longer turnaround, and more time spent away from the work that really matters.
The good news? With a little upfront clarity, you can get content that feels like you—faster. And when your posts consistently reflect your voice and mission, they do more than just fill a feed. They drive engagement, donations, and action.
Here’s how to give feedback that actually helps us help you.
Say What You Want, Not Just What You Don’t
It’s easy to say, “This doesn’t work.” But it’s way more helpful to say why—and what you’d prefer instead.
✅ “Can we make the caption more upbeat and conversational?”
✖️ “This feels off.”
✅ “Add a CTA like ‘Donate today at [your link].’”
✖️ “Needs a stronger ending.”
By giving a little extra detail, you save a lot of time in revisions. You also help us learn your preferences faster, so future posts require less back and forth.
Be Specific, Not Vague
You don’t need to write a novel. But if you say, “Change the image,” we might not know what kind of change you want. A photo of your last workshop? A graphic with your brand colors?
Instead, try this:
✅ “Replace the image with a photo from the March workshop with the students in green shirts.”
When feedback is direct and actionable, we can quickly make updates without guessing—or sending it back for clarification.
Use Past Wins as References
If there’s a post that nailed your style, tone, or layout—point to it. Past success is a perfect shortcut to future alignment.
✅ “Match the font and colors from our April 5 post.”
✖️ “Make it match our brand.”
This helps us connect the dots between what you love and what you want more of. It also reinforces consistency across your content, which strengthens your brand identity over time (https://www.councilofnonprofits.org/tools-resources/marketing-your-nonprofit).
Tone Isn’t Optional—It’s Directional
Tone is more than vibes. It’s how your audience feels when they read your words. Upbeat? Urgent? Hopeful? Professional? If you want your post to sound a certain way, say so.
✅ “Can we strike a more celebratory tone? We just hit our goal!”
Clear tone guidance gives your content the emotional alignment it needs to connect with your community. And that connection drives results. One study found that mission-driven messaging with emotional tone increased donor response rates by nearly 20% (https://www.classy.org/blog/nonprofit-messaging-guide-emotional-connection/).
Avoid the Feedback Black Hole
Feedback like “This isn’t it” or “Feels wrong” may be honest, but it doesn’t move things forward. If something isn’t landing, try explaining what’s missing or what feeling you were expecting.
✅ “This feels too formal—can we make it sound more like how we’d talk to someone at an event?”
Even a short explanation helps steer the next draft in the right direction.
Why It Matters
Social media isn’t just a nice-to-have. For many nonprofits, it’s your front door, your megaphone, and your donation pipeline all rolled into one. Consistent, clear, mission-aligned content builds trust and inspires action.
But here’s the kicker: you don’t need to do it all yourself. That’s why you’ve got us.
When you give great feedback, we can create content that feels like it came straight from your desk—even when it didn’t. That saves you hours, boosts engagement, and keeps your mission front and center.
One Last Thing…
While AI can do a lot, it still can’t read minds. The more input you share upfront, the faster we can tailor content to your vision.
If you’re using Maggie, our AI-powered social media tool, this is where she shines. You give the direction, and she does the heavy lifting—captions, graphics, post schedules, and more. Plus, you can give feedback directly in the platform and watch your content improve week by week.
Want your feed to look and sound more like you—with less effort?
Try Maggie today and get back to your mission.
