You already know your mission matters. But if your community doesn’t see it—on their feeds, in their scrolls, in their day-to-day—it’s easy to get drowned out.
Social media isn’t just a megaphone. It’s your handshake. Your welcome mat. Your “hey, this is who we are.” And yes, we know it can feel like a whole other job. But when you break it down and build a simple system, it becomes one of the easiest and most effective ways to grow your reach and deepen relationships.
Let’s walk through what kinds of posts your nonprofit needs to be sharing—and why they matter for your growth.
Two Types of Content You Need: Evergreen vs. Time-Sensitive
There are two kinds of content that work best together—like a strong duo.
Evergreen content is the stuff that’s always true. It tells your story. It helps new people learn who you are, what you do, and why you do it.
Time-sensitive content is the “right now” stuff. It promotes upcoming events, fundraising pushes, and other things with a start and end date.
You need both. Evergreen builds trust. Time-sensitive drives action.
Let’s start with evergreen.
Evergreen Content: The Posts That Always Work
These are your foundational posts. When someone finds your Instagram or Facebook page for the first time, this is the kind of content that helps them go, “Ohhh, I get it now.”
1. Brand Awareness: Show Them Who You Are
Most people don’t support a mission they don’t understand. You’ve got to show them the heart behind the work.
What to post:
Your mission and vision, written simply and from the heart
About Us content (your origin story or why you started)
Core values and what they look like in action
Short videos introducing your nonprofit or key team members
These kinds of posts are great for people who might benefit from your programs, donate to your cause, or partner with you down the line. It sets the tone.
2. Program Highlights: What You Actually Do
People may love your mission, but they’ll support you more when they understand how it turns into real action.
What to post:
Breakdown of programs: what they are, who they’re for, and how they help
Real stories from participants
Behind-the-scenes glimpses (a day in the life of your team)
Think of these posts as your “here’s what’s happening on the ground” updates. They help future participants, donors, and volunteers all understand where they can plug in.
3. Testimonials & Success Stories: Let Others Speak for You
There’s nothing more powerful than someone saying, “This changed my life.”
What to post:
Quotes or videos from people you’ve helped
Volunteer and donor stories (why they give or show up)
Before-and-after snapshots of someone’s journey
It makes your work feel real, emotional, and worth supporting. Bonus: it builds trust quickly.
4. Team Spotlights: Your People Are Your Superpower
Whether it’s your staff, volunteers, or board members, showcasing your team reminds everyone that your organization is made of real people doing real work.
What to post:
Introductions to team members
Volunteer shoutouts
Behind-the-scenes photos or short interviews
These posts also help with retention—people love to feel seen and appreciated.
5. Inspirational Content: Shareable, Simple, and Aligned
Sometimes your audience just wants a little light. Something they can share, repost, or nod along to.
What to post:
Quotes that align with your mission
Moments of hope or joy
Reflections from your team or community
These keep your feed active and keep people emotionally connected to your cause.
Time-Sensitive Content: Driving Action When It Matters
Now let’s talk about the posts that get people to move. These are tied to dates, deadlines, and campaigns—and when done right, they can really get results.
1. Fundraising Posts: Make the Ask Clear
People want to give, but they need to know how and why right now.
What to post:
Fundraising campaign launches
Updates on how close you are to your goal
Matching gift announcements
“Last day to give” countdowns
Celebrating donor milestones and saying thank you
Be specific. “Help us raise $2,000 to fund backpacks for 100 students by Friday” works way better than “Please donate.”
2. Events: From Save-the-Dates to Recaps
Events are a great reason to show up on social.
What to post:
Announcements for upcoming programs, fundraisers, or volunteer days
Reminders as the date approaches
Speaker spotlights, giveaways, or throwbacks to past events
Day-of countdowns or stories
Post-event thank yous and photo carousels
Don’t forget to let people know how it went—it helps close the loop and builds momentum for next time.
3. Key Dates & Awareness Days: Join the Conversation
Not every post has to be about you. Use relevant days and months to talk about the issues you’re part of.
What to post:
Recognition of awareness days (e.g., Mental Health Month, Veterans Day)
How the day connects to your mission
Tips, education, or ways to get involved
This is a great way to expand your reach and show that you’re paying attention to what matters beyond your own org.
4. Real-Time Needs: Be Honest and Clear
When something comes up—a sudden need for supplies, volunteers, or emergency support—just ask. Your community wants to help, especially when the need is urgent.
Your Social Mix: Keep It Simple and Consistent
Try to keep a mix. A good rule of thumb: about 70% evergreen, 30% time-sensitive.
And remember: You don’t need to post every day. You just need to post consistently.
Here’s what helps:
Batch your evergreen content once a month
Use time-sensitive posts to plug into key moments
Reuse and repurpose—don’t reinvent the wheel every time
If you’re trying to stay consistent but constantly running out of time (or ideas), Maggie can help.
She’s Vee’s social media tool, built specifically for nonprofit teams like yours. Maggie helps you plan, schedule, and stay visible—without needing a marketing team or hours of your week. Whether it’s writing evergreen content or setting reminders for your next event push, she’s got you covered.
So you can spend less time scrambling for what to post—and more time leading your mission.
Let Maggie help you stay seen and stay ready.
